Google Ads Management That Brings In Calls, Not Just Clicks
Google Ads puts your business at the top of the page the moment someone searches for what you do. We build and manage campaigns around the searches that turn into customers, track every call and form fill, and cut the spend that doesn't pay off.
- 5.0 on Google
- 20+ years in web and search
- Local office in Elizabethtown, KY
Most ad budgets leak before they reach a customer
Google makes it easy to start a campaign and just as easy to waste money on one. Broad keywords, no negative keywords and no conversion tracking mean you pay for clicks from people who were never going to hire you, and you can't tell which ads are working.
We manage Google Ads the way you'd want your own money managed: every dollar aimed at a search that can turn into a customer, and every lead tracked back to the ad that produced it.
Already running ads? We'll look at your account and tell you plainly what's working and what isn't.
Where ad budgets leak
- Keywords too broad, so ads show for the wrong searches
- No negative keywords blocking job seekers and DIY searches
- No call or form tracking, so nobody knows what's working
- Ads sending people to a page that doesn't convert
- Ads showing outside your service area or business hours
- Campaigns set up once and never optimized
Real results from accounts we manage
Lower cost per lead, more leads, often on the same budget. Here's what happened when we took over these Google Ads accounts.
−90% cost per lead
$123.55 → $12.10 per lead in six months
| Leads per month | 14 → 48 |
| Monthly ad spend | $1,730 → $581 |
| Click-to-lead rate | 3.5% → 23.4% |
What we did: Built the search campaigns and a dedicated landing page from scratch, tightened targeting, then moved budget into the campaigns that converted.
−70% cost per lead
$1,855 → $565 per lead (best month) on the same budget
| Clicks per month | 43 → 81 |
| Avg. cost per click | $43.14 → $23.52 |
| Leads per month | 1 → up to 3 |
What we did: Rebuilt the negative keyword list to 80+ terms, overhauled bidding and cut non-converting ad groups.
+81% more leads
21 → 38 leads a month in 90 days, same budget
| Cost per lead | $42.50 → $25.54 |
| Clicks per month | 464 → 822 |
| Avg. cost per click | $1.92 → $1.18 |
What we did: Restored the account, blocked wasted-spend searches, rewrote the ads and fixed a leak that was stealing form fills.
−73% cost per lead
$812 → $215 per lead on a $10,000+ product
| Click-through rate | 8.8% → 16.4% |
| Conversion rate | 0% → 5.3% |
| Qualified clicks per month | 44 → 57 |
What we did: Rewrote the ads, rebuilt conversion tracking that wasn't firing and cleaned up the keyword list.
Results from active client accounts managed by OmniView Marketing in 2026. Client names withheld. Every account is different, and past results don't guarantee future performance.
Full Google Ads management, start to finish
Research, setup, tracking and ongoing optimization, handled by the same team.
Keyword and competitor research
We find the searches that turn into customers in your area and see what competitors are bidding on, before any money is spent.
Campaign setup
Search campaigns with a clean structure, tight keyword groups, location targeting and an ad schedule that matches your hours.
Ad copy and assets
Ads written to earn the click from the right person, with call, location and sitelink assets that make your ad bigger.
Negative keywords
We block the searches that waste money, like jobs, DIY and "free," and keep adding to the list as new ones show up.
Call and form tracking
Google Tag Manager, GA4, call tracking and conversion events set up properly, so we know which ads bring in leads.
Landing page review
Ads only work if the page converts. We review where your ads send people and point out what stops them from calling.
Bid and budget management
Bids and budget moved toward what's working and away from what isn't, to keep your cost per lead down.
Ad testing
We test headlines, offers and ad variations against each other and keep the winners.
Clear reporting
Impressions, clicks, calls, form fills and cost per lead in a plain monthly report, so you always know where your money went.
How we run your Google Ads
Ads can start bringing in calls soon after launch. The real gains come from steady optimization after that.
Discovery and goals
We learn your business, your best customers and what a lead is worth to you: calls, form fills, visits or sales.
Research
We map the searches your customers use, what they cost in your market and what competitors are bidding on.
Build and launch
We set up campaigns, ads, assets, targeting and budgets, with tracking in place before the first click.
Track every lead
Calls, form fills and key actions are tracked through Tag Manager and GA4, so results are measured, not guessed.
Optimize
We refine keywords, add negatives, test ads and shift budget toward what produces leads at the lowest cost.
Report and scale
You get a clear monthly report. When campaigns are profitable, we help you grow them.
What our clients say
Real Google reviews from businesses we work with.
Ads get you calls today. Local SEO keeps them coming.
Ads put you at the top right away. Your Google Business Profile and website rankings bring in leads you don't pay per click for. Together they cover the whole page.
Local SEO
Rank in the map pack and organic results for the services and towns you want, so more of your leads come in without a cost per click.
Local SEO services →Google Business Profile Management
Keep your Google listing optimized and active with posts, photos and review replies, so it earns calls alongside your ads.
Business Profile management →Businesses whose customers search before they buy
Google Ads works best when people search at the moment they need you. We run campaigns for businesses in Elizabethtown, Radcliff, Vine Grove and across Hardin County, plus clients throughout Kentucky and in other states, including Florida.
We target the towns, zip codes or radius you actually serve, so you only pay for clicks from people you can help.
Common fits
- Home services: HVAC, plumbing, roofing, lawn care, cleaning, pressure washing
- Contractors and home inspectors
- Medical, dental and wellness practices
- Lawyers, accountants, insurance and real estate
- Auto shops, retail and local service businesses
Google Ads questions
How much should I spend on Google Ads?
It depends on what clicks cost in your industry and area, and how many leads you want. We research your market first and recommend a starting budget that can produce real results, then adjust it based on your cost per lead.
How fast will Google Ads bring in leads?
Ads can start showing and bringing in calls soon after launch. The first few weeks are about learning which keywords and ads convert; results usually get better and cheaper from there as we optimize.
Are Google Ads worth it for small businesses?
Yes, when they're set up and managed properly. Ads work best for businesses people search for when they're ready to buy, like home services, medical and professional services. Without tracking and optimization, they can waste money quickly.
Can you track phone calls from my ads?
Yes. We set up call tracking and conversion tracking so you can see which ads, keywords and searches lead to calls and form fills, not just clicks.
Can you take over campaigns I'm already running?
Yes. We review your current account, keep what's working, fix what isn't and clean up wasted spend before changing anything major.
Should I run Google Ads or invest in SEO?
Ads bring in leads right away but stop when you stop paying. SEO takes a few months but keeps working without paying per click. Many businesses run ads for steady leads now while SEO builds.
Let's make your ad budget work harder
Tell us about your business and your goals. If you're already running ads, say so and we'll look at what's working and what's wasting money.
- Free consultation, no obligation
- Straight answers about what ads can do for you
- Prefer to talk? Call (270) 253-4031, Monday to Saturday, 9 to 5
Request a free Google Ads consultation
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We'll be in touch soon. Need us sooner? Call (270) 253-4031.
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Read more: Google Ads and SEO for Hardin County businesses · Local SEO services